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When you welcome a baby into your life, your protective instincts kick in. You want to do everything you can to keep your little one safe, healthy, and happy. That’s why millions of parents and caregivers have displayed our iconic Baby on Board® Magnet on their car to let other drivers know to be extra careful. It also acts as another way to proudly announce the new addition to your family. This is our recognizable yellow sign in magnet form that’s easy to remove and reposition on the exterior of your car. The Safety 1st brand was born from the production of the Baby On Board Sign in 1984. Michael Lerner was inspired to market the bright yellow sign after driving his 18-month-old nephew home one day. He noticed other drivers were impatient and kept cutting him off, and realized how parents must feel as they drive with their most precious cargo.
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